Send a message in a bottle to the bottled water industry.

The money we, as a nation, waste on bottled water could insure every single uninsured child in America! Join Tappening now to receive free information and updates about what we can do together for our planet.
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National Tap Water Quality Database



The film that inspired Mark and Eric
Garbage: The Revolution Starts at Home
FOR IMMEDIATE RELEASE
3/13/2008
Contact: Fern Marcya Edison 
845-679-6319

Like Water for Prozac?... Or a xerox copy of your prescription for a Tappening bottle...

AP reports that "U.S. federal standards for acceptable levels of pharmaceutical residue in bottled water are the same as those for tap water—there aren’t any."

(NEW YORK; March 13, 2008) The bottled water marketeers’ quiet smirking--in regard to this week’s Associated Press report that pharmaceutical drug traces have been found in tap water-- was just a little premature. A subsequent AP report has made it clear that the FDA, which regulates the $12 billion bottled water industry in the U.S., “doesn’t address pharmaceuticals” in this water, which often comes from a local tap.
(http://ap.google.com/article/ALeqM5iYzNMzfJ9thReF1q_oBfxteEFJVQD8VBDSN80)

A "Think Global, Drink Local" initiative (www.tappening.com) created to brand and promote tap water—that was conceived and launched to educate the general public about the extreme wastefulness of resources and eco-damage wrought by the bottled water industry-- has a message for the Chief Marketing Officers of the largest water bottlers in the United States. Tappening co-founder Eric Yaverbaum said, “whether we like it or not, we’re in this together.” But, just as a reminder-- the company he founded with Mark DiMassimo is offering a free Tappening bottle to the first 250 people who send them a copy of their medical prescription (with their name blacked out) with a note to the bottlers saying…“You sell the same stuff. Let’s clean up our water systems together.” This offer is good for the first 250 prescriptions received via fax, e-mail or fed ex, courier, or mail. All others will be notified and offered a discount off the retail purchase price.

Tappening co-founder Mark DiMassimo stated that “with nearly 40% of bottled water simply being re-packaged tap water--and with no U.S. federal standards for acceptable levels of pharmaceutical residue in bottled water--we all need to be concerned. This is a national problem and we need a national solution.” While it is a known fact that communities around the country are struggling to maintain and improve their water systems, government funding has shrunk dramatically. Yaverbaum added, “While we still feel as strongly as ever that tap water is the best choice for most Americans and for our environment, it remains completely clear that we don’t yet have all the facts about the issue of pharmaceuticals in our water. Tappening will dedicate space on our educational website to address the public so they can make the most informed decision about what water to drink.”

DiMassimo noted that “exaggerating fears of the “unknown” risks doesn’t help anyone--with two of three networks (CBS and NBC) reporting bottled water cannot be trusted either. We are following and studying these issues. One thing that remains clear is that drinking water from your own tap is by far still the better choice for most Americans.”

Prescriptions with a note can be e-mailed to Tappening@erichopr.com or faxed to 914-834-2203 or sent to “Tappening” c/o DIGO, 220 East 23rd, Street, New York, New York 10010.