TappeningTM Press Room
Press Releases
- July 22, 2009 - New Tappening advertising campaign challenges the notion of Truth in Advertising while embracing an opposing concept. Lying.
- October 30, 2008 - Tappening's Newest Advertising Campaign Taps Into Today's Big Issues: Economics and the new President
- October 1, 2008 - The Accidental Business - How Two Veteran Marketing Guys Created a Flourishing E Commerce Enterprise While Trying to Save the Planet - Tappening Campaign Succeeds in Both Impact and Profitability In Less than One Year
- September 15, 2008 - New advertising campaign asks the question DOES OBAMA OR McCAIN HAVE A DRINKING PROBLEM?
- July 28, 2008 - TAPPENING The Campaign to Make Tap Water Cool Again ANNOUNCES USE OF STRICTLY BPA FREE PRODUCTS Pro-tap water campaign looks towards a greener, safer future with reusable water bottles
- July 9, 2008 - TAPPENING SET TO CONCLUDE MESSAGE IN A BOTTLE CAMPAIGN With a Message on a Bag and a request No more disposable water bottles please
- April 18, 2008 - The Pursuit to Educate the Public on the Virtues of Tap Water Continues
- March 13, 2008 - Like Water for Prozac?... Or a xerox copy of your prescription for a Tappening bottle...
- January 20, 2008 - Trend Setters of All Sizes Make a Statement With Spring's Most Fashionable Accessory: The water bottles that brand their users
- January 5, 2008 - "A Think Global, Drink Local" initiative created to brand tap water-- conceived and launched by agency veterans Mark DiMassimo and Eric Yaverbaum-- continues its meteoric rise in interest and education
- November 19, 2007 - Send a Message in a Bottle to the Pile of Plastic Bottled Water Industry... Tap Water Will Do Just Fine...
What the press is saying about TappeningTM
- Tap Water is Smarter Despite the Lack of Celebrity Ad Campaigns
- Its Tappening: Bottled Water is Joke
- An Environmental Group’s Campaign of Wry Lies Against Bottled Water
- Stephanie Fierman Lies For Tappening
- This is Brill...The Start a Lie Campaign
- New Strategy Against Bottled Water: Satire
- Tappening:Start a Lie
- Chuck Norris can be killed with bottle water!!!
- Onto this whole bottle water scam
- Lying in Advertising:Is This PR Campaign All Wet?
- Anti Bottled Water Campaign Launches
- Tell me Lies, Tell Me Sweet Little Lies
- BOTTLED WATER: Lies And Propaganda
- The Ballsy New Tap Water Campaign: Lies
- Tappening project takes on the truthiness of bottled-water ads
- New Tappening Ads Tell Lies -- Honest
- Anti-Bottled Water Campaign Tells Lies
- Giveaway: Water Bottle, What’s Tappening
- Quenching that thirst the quick and easy way
- Safe Water Bottles
- Webb Wise Products We Love Tappening A Water Bottle with a Conscience
- Re-usable Bottles Help Protect Heath, Environment
- Businesses See Green In Eco-Friendly Products
- Review: Tappening Stainless Steel Bottle
- Something Tappening Here
- Can capitalism be truly green?
- Making a Profit From a Worthy Cause: Greedy, Selfless or Both?
- Tappening Groupie
- Eco Fashion
- “Tappening” Water Bottles
- What's Tappening with water bottles?
- Top Drawer
- Can Tap Water Help Your Bottom Line?
- Simple & easy New Year's resolutions for moms
- New Years Resolutions You Can Keep
- Kick the bottle, save the bucks
- Turn the savings tap
- Cool Material
- Branding Tap Water to Replace the Plastic Bottle: Scientific American
- Eric Yaverbaum on Tappening.com's Happening
- Healthbolt Giveaway: Win an Eco-Friendly Tappening Water Bottle.
- Review:Tappening Water Bottle
- Save $1400 A Year By Drinking Tap Water
- Tappening: Branding Tap Water in an Attempt to Save the Planet
- Eco Friendly Gift Idea
- Hydration Station
- Eco Holiday Shopping
- most popular: Top Tips for Halloween most popular: Electric Porsche 911 most popular: 5 Great Green Restaurants green basics * Indoor Air Pollution * Organic Food * Compact Fluorescent Lightbulbs * Organic Cotton * Electric Cars
- Obama Victory Declared By Provocative Ad Campaign
- Creative campaigns from Coverall Cleaning System, Power-Save Energy and Tappening
- Economic System Makes Bottled Water Out, Tap Water In
- We Covet Sipping & Saving
- Vote for Water
- Voice of Water Filtration
- Candidates With Drinking Problems
- McCain Has A Drinking Problem - Obama Has A Drinking Problem
- The Presidential Candidates Have Drinking Problems
- Tappening Political Ads
- Obama Has A Drinking Problem
- Obama and McCain have a drinking problem
- Gone Sabbaticalin’
- Does Someone Have a Drinking Problem
- Stephanie Fierman Drains The Bottled Water Hype
- FLOW
- Spiral Island
- Has the Bottled Water Well Finally Run Dry? Sept 7, 2008
- Plastic Products You Should Never Buy
- Bottled Water vs. Tap Is what flows free from the faucet safe?
- what kind of water are you drinking?
- Hey, Hey What's Tappening?
- Something Tappening Here
- Gulp
- Environmentalists scorn bottled water, embrace refillable containers
- A drought for bottled water
- Dump Bottled Water, Drink Local
- What's Tappening
- Tappening.com sends a message in a bottle (or so) to CocaCola about their wasteful Dasani bottled water
- Tappening Bags
- Tapping the tap to save money and the planet
- Time to Bag the Bottles
- TAPPENING SET TO CONCLUDE “MESSAGE IN A BOTTLE” CAMPAIGN
- Tap That Glass
- Tappening
- Using Tap Water to Stay Afloat or Get Ahead
- Faucet Water Filters: Go Green
- Bottled Water Is a Big Drain
- Feeling thrifty, the thirsty reach for tap water
- 'Tappening' launches first ad campaign
- ABC News Now-Tapping into Tap Water
- Ad campaign attacks latest environmental foe: bottled water
- Tappening movement encourages drinking tap water vs. bottled water to help the environment
- Tappening Breaks the Bottle Bonds
- Businesses See Green In Eco-Friendly Products
- TAPPED OUT?
- Message On A Bottle: Own Your Own, Don't Recycle
- Advertising is Good For You
- A Town Torn Apart by Nestl
- Tap into tap water
- Reuse, recycle and now, refill: Bottled water comes under attack
- Best Cities For Clean Drinking Water
- Tap Water Needs Sex Appeal
- advertisements (ads) from famous campaigns of various organizations for human rights, human health and human integrity
- Ads of the World
- Tap Dance
- Fighting Bottled Water: How do you Market Tap Water?
- Tappening in AdWeek: Hustle and Flow
- Water, water everywhere but not a drop for free
- $10 a gallon versus 49 cents a year
- Creative Juices Flow for Pro Bono Effort to Aid Global Water Projects
- Tappening: No more plastic water bottles
- Get to the Tap, Like ASAP!
- Josh Spear: Tappening
- Fighting a Flood of Bottled Water
- The Greening of Marriott
- Anti-Water Bottle Campaign targets Coke
- Coke to Get Deluged By Anti-Water-Bottle Campaign
- Messages in bottles 1 million to Coke
- Coke Tapped for Tappening
- Goodbye to plastic bottles!
- top washing money down the drain
- Tappening Bottled-Water Backlash Targets Coca-Cola
- Great New Initiative To Drink Tap Water
- Review: Tappening
- Capitalism and "Created Needs"
- I drink A LOT of bottled water
- Group aims to brand tap water
- AdAge: Coke to Get Deluged By Anti-Water-Bottle Campaign
- What's Tappening Hot Stuff
- Tinting Your Water Green
- Tappening Water Bottle, Self Edge x Iron Heart Cycling Jeans, Twist Sponges
- Tap vs Bottled Tap
- Bottled Water Industry - Time to Quit
- Business Week: Plastic Water Bottles: How many will just say No
- A Revolutionary Idea: Branding Tap Water
- TheAlternateConsumer on Tappening
- Tappening and Garbage!
- Stephanie Fierman is Tappening: Are You?
- Mark and Eric on WOR's Joey Reynolds Show
- FoxNews.com - Video - What's Tappening?
- Local men take aim at bottled water
- You, too, can help put the brakes on greenhouse gases
- Is bottled water unethical?
- Eco-Group's "Message In The Bottle"
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