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The money we, as a nation, waste on bottled water could insure every single uninsured child in America! Join Tappening now to receive free information and updates about what we can do together for our planet.
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National Tap Water Quality Database
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The film that inspired Mark and Eric
Tappening
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Press Room
Press Releases
July 28, 2008 - TAPPENING The Campaign to Make Tap Water Cool Again ANNOUNCES USE OF STRICTLY BPA FREE PRODUCTS Pro-tap water campaign looks towards a greener, safer future with reusable water bottles
July 9, 2008 - TAPPENING SET TO CONCLUDE MESSAGE IN A BOTTLE CAMPAIGN With a Message on a Bag and a request No more disposable water bottles please
April 18, 2008 - The Pursuit to Educate the Public on the Virtues of Tap Water Continues
March 13, 2008 - Like Water for Prozac?... Or a xerox copy of your prescription for a Tappening bottle...
January 20, 2008 - Trend Setters of All Sizes Make a Statement With Spring's Most Fashionable Accessory: The water bottles that brand their users
January 5, 2008 - "A Think Global, Drink Local" initiative created to brand tap water-- conceived and launched by agency veterans Mark DiMassimo and Eric Yaverbaum-- continues its meteoric rise in interest and education
November 19, 2007 - Send a Message in a Bottle to the Pile of Plastic Bottled Water Industry... Tap Water Will Do Just Fine...
What the press is saying about Tappening
TM
what kind of water are you drinking?
Hey, Hey What's Tappening?
Something Tappening Here
Gulp
Environmentalists scorn bottled water, embrace refillable containers
A drought for bottled water
Dump Bottled Water, Drink Local
What's Tappening
Tappening.com sends a message in a bottle (or so) to CocaCola about their wasteful Dasani bottled water
Tappening Bags
Tapping the tap to save money and the planet
Time to Bag the Bottles
TAPPENING SET TO CONCLUDE “MESSAGE IN A BOTTLE” CAMPAIGN
Tap That Glass
Using Tap Water to Stay Afloat or Get Ahead
Faucet Water Filters: Go Green
Bottled Water Is a Big Drain
Feeling thrifty, the thirsty reach for tap water
'Tappening' launches first ad campaign
ABC News Now-Tapping into Tap Water
Ad campaign attacks latest environmental foe: bottled water
Tappening movement encourages drinking tap water vs. bottled water to help the environment
Tappening Breaks the Bottle Bonds
TAPPED OUT?
Message On A Bottle: Own Your Own, Don't Recycle
Advertising is Good For You
A Town Torn Apart by Nestl
Tap into tap water
Reuse, recycle and now, refill: Bottled water comes under attack
Best Cities For Clean Drinking Water
Tap Water Needs Sex Appeal
advertisements (ads) from famous campaigns of various organizations for human rights, human health and human integrity
Ads of the World
Tap Dance
Fighting Bottled Water: How do you Market Tap Water?
Tappening in AdWeek: Hustle and Flow
Water, water everywhere but not a drop for free
$10 a gallon versus 49 cents a year
Creative Juices Flow for Pro Bono Effort to Aid Global Water Projects
Tappening: No more plastic water bottles
Get to the Tap, Like ASAP!
Josh Spear: Tappening
Fighting a Flood of Bottled Water
The Greening of Marriott
Anti-Water Bottle Campaign targets Coke
Coke to Get Deluged By Anti-Water-Bottle Campaign
Messages in bottles 1 million to Coke
Coke Tapped for Tappening
Goodbye to plastic bottles!
Tappening Bottled-Water Backlash Targets Coca-Cola
Great New Initiative To Drink Tap Water
Capitalism and "Created Needs"
I drink A LOT of bottled water
Group aims to brand tap water
AdAge: Coke to Get Deluged By Anti-Water-Bottle Campaign
What's Tappening Hot Stuff
Tinting Your Water Green
Tappening Water Bottle, Self Edge x Iron Heart Cycling Jeans, Twist Sponges
Tap vs Bottled Tap
Bottled Water Industry - Time to Quit
Business Week: Plastic Water Bottles: How many will just say No
A Revolutionary Idea: Branding Tap Water
TheAlternateConsumer on Tappening
Tappening and Garbage!
Stephanie Fierman is Tappening: Are You?
Mark and Eric on WOR's Joey Reynolds Show
FoxNews.com - Video - What's Tappening?
Local men take aim at bottled water
You, too, can help put the brakes on greenhouse gases
Is bottled water unethical?
Eco-Group's "Message In The Bottle"